Gone are the days when you could rank on the search engine result pages by writing just a 300-word article. To create a long-lasting brand, you must follow several rules to help you get there. This article explains how to write SEO-friendly blogs that will get you to the top page of search engine result pages.
It takes talent, time, and research to create optimized blog entries for people and search engines. You must carefully choose and write about themes to keep your audience engaged. Before getting into the task, knowing the definition of SEO-friendly blogs is essential.
What is an SEO-friendly blog?
An SEO-friendly blog post is writing that ranks higher in search engine result pages. The blog has well-researched keywords and high-quality content matching users’ intent. The headers are also well optimized for easy crawling of pages.
Tips on how to write SEO-friendly blogs
- Think before writing
Before beginning to type anything or putting a pen on a piece of paper, allow yourself some time to think about what you would want to write in your blog. Write down everything you think about. This will save you some time later in the process. You can use articles related to digital marketing and SEO daily. After finding interesting topics and titles, copy the link and title and save them to your notes.
Look through your notes regularly and choose the topics to cover. Set a date to publish every content in your calendar. When you want to write SEO-friendly blog posts, analyze and answer the following queries;
- What are the specific subjects to cover in the blog post?
- How will the blog post benefit the readers?
- What are the intentions of the blog posts? To get more readers, rank high for the keyword or promote certain content.
Answering these questions makes it easier to move on to the next step. You have a clear view of what you are writing, the goals, and the benefits.
- Develop a structure for your blog post
Develop a structure for your blog post. A structure helps in the proper arrangement of your content. This helps you fix every information where it should be. All blog posts should have;
- Introduction (where you introduce your topic)
- Body (where you present all your points)
- Conclusion (where you summarize all the main points)
You can create an overview of your blog post by writing down what you intend to say in each of the three sections. As a result, the procedure will go more quickly and effectively. You can use 200 words to address every single section of the blog article rather than longer sections.
- Choose a title for your blog.
Making an engaging and effective title is crucial for user friendliness and SEO. Some bloggers prefer to develop the title after having a clear idea of what the new article will address. Others prefer to complete this phase first and then design the blog structure. Do what works well for you.
Whichever style you pick, a good title should include the qualities listed below:
- The character count should be between 55 and 60 so that it displays uninterrupted in the SERPS
- It ought to have your desired keyword in it (but without keyword-stuffing)
- It should include a precise explanation of the information that will be contained in the blog article
- When shown on search engine results pages, it ought to be compelling enough to inspire users to click
You may include more details to make it clear to users and search engines what to expect from the material. For instance, to make the headline more intriguing and clickable, you may include “How to” or “A step-by-step method” in your keyword.
- Use headings properly
SEO-friendly blogs have H1, H2, and H3…Use headings sparingly because they will structure the entire page of your blog content. In addition to being crucial for readability, they are also crucial for SEO. They can improve your ranking and aid Google in understanding the significant points of the blog content.
Subheadings make your blog post’s structure clear and more accessible for readers to navigate. Ensure to include your keywords in a few subheadings, but avoid doing so throughout the content as it will sound forced.
- Write short paragraphs in your blogs.
Although everyone utilizes paragraphs, not everyone does so effectively. Don’t use long paragraphs on a page or start every new paragraph on a new line before pressing the publish button. Most of your readers are likely using mobile devices, so it’s simple for them to understand the content.
To make the content less dull, use short paragraphs (2–3 phrases) and other style options, such as bold and italic.
- Use links appropriately
Every time you publish a new blog post for SEO, include internal links, but only when they are pertinent. It is acceptable to use a previously published blog post that you can link to in your new blog post. Internal linking is a must for SEO-friendly blogs with the following advantages.
- It can aid in the discovery of new pages on the site by search engines
- It provides a solid cue to search engines about the topic of a page
- Giving consumers a choice to click a link and read more about a subject is a terrific idea
- It is a tactic you can employ to lower the bounce rate and retain visitors to your page for a more extended period
You can use keywords without regret in the anchor text with all this information. There is no consequence for doing this.
- Maximize keyword use without keyword staffing
Your goal keywords and variation in your blog entries won’t get you into trouble. It is recommended. However, avoid keyword stuffing. To put it another way, avoid including keywords in the text just for the sake of it. Do it just when it is appropriate to read, instead. This information should be helpful if you’re unsure where to add keywords:
- Include the focus keyword in the title
- Include the primary headings for your article
- Use keywords within the content of your blog
- Include the primary keyword in the conclusion of your blog
If you have an issue with keyword staffing and need some help, use SEMRUSH and other keyword tools to look for the focus keyword in your blog. The tools will provide a list of keywords related to your focus keyword. Ensure you include the keywords in your content to make SEO-friendly blogs.
- Optimize your blogposts length
Ensure that your blog article has at least 500 words. Although studies have shown that lengthier blog posts perform much better in search, shorter blog posts can still rank highly. Remember that users may become frightened and leave if your article is difficult to read and too lengthy.
The value of the data is more significant than the quantity. When you are confident in your ability as a writer, only try to write a lengthy blog article. Compared to a brief and uninteresting post, advertising an in-depth blog article that covers all sides of a subject, has good graphics, references research, and provides essential information is far more likely to get links.
The best technique to determine the length of your SEO-friendly blogs is to visit Google, enter your desired search query bar, and then review the results. Aim to write an article that is superior to the blog posts that have already been published. Expect to wait a while before seeing results because Google rankings take time to achieve.
- Include your focus keyword in the meta description
Do you give your blog posts meta descriptions? If the response is “no,” you’re certainly not exposing your post to as many people as possible. Let’s discuss their significance.
Sub-headers, snippets, and keywords are a few ways that SEO blog posts might interact with Google. That is not a complete list, though. Google also analyzes meta descriptions to establish search results. The one- to three-sentence summaries beneath a result’s title is known as meta descriptions. You can use meta descriptions to briefly summarize the content of your post, and keep in mind too;
- Keep it brief
- Use a maximum of two keywords
- Make it intriguing
Since there will likely be other posts identical to yours, you’ll want your meta description to be more distinctive than the others. You won’t necessarily need to look widely to use the feature because meta tags boxes are typically embedded into content management solutions (CMS).
- Include alt text into the inserted images
You should include alt text with every image you include in your post, whether they are featured or body photos. The pictures and videos alt text explain what is going on in the image and aid folks who are blind in understanding your post’s use of the image.
A businessman sitting at a desk and holding a pen while joining an online event is a perfect example of an alt text. You can develop a narrative that is consistent with your blog article. Thanks to the descriptive nature of this sentence and the inclusion of the crucial phrase “virtual event.”
- Compress the images you use for a fast load
Google favours websites that load quickly because it enhances user experience. Large, weighty graphics are one of the leading causes of page latency. Your page speed may be significantly impacted if your post has multiple photographs, each larger than 100KB. Fortunately, free applications like Squoosh allow users to compress photographs without losing quality.
Visit Google’s Website speed site page for a free page analysis and recommendations if you believe your low-ranking results in your pages loading slowly.
- Link your SEO-friendly blogs to other websites that have high authority
Don’t be scared to use external links when you construct your blog content. In addition to providing blog visitors with more reading material to broaden their knowledge, linking to trustworthy websites demonstrates to search engines that you have done thorough research.
Nothing improves a blog article like data supported by research from reputable websites. Using compelling statistics will help you create a stronger, more particular argument, giving you an edge to win your readers’ trust.
- Update your content regularly.
Many individuals ask questions like “How frequently should I update my blog?” and “Is content originality a ranking factor?” in various forums. This article would have it much more straightforward if someone informed you that you don’t need to post to your blog regularly, but sadly, that isn’t the case. For various reasons, you must regularly update your blog with new information.
- It increases the volume of material in the Search engine, strengthening your domain and website.
- It provides users with another reason to visit your blog again
- It’s a fantastic “reason” to contact your subscribers
- It’s one way to keep up with or get the better of your rivals
- Improving your blog regularly helps you to improve the content value
- It could increase page visitors
Types of blog posts that are likely to improve SEO
SEO blog post writing can be classified into different types depending on the intention and type of information contained. This includes;
- “How to “blog posts
You will enhance the likelihood that people will find your page and remain there longer when you write a blog article that offers actionable advice for your intended audience instead of one that offers high-level advice. Why is it so? Because they will find your page more knowledgeable and will also be SEO-friendly blogs.
Google will view your website as an authority on that subject more often the longer a visitor remains on it. There are probably already many “how-to” articles on the subject you wish to write about. You should offer novel advice that hasn’t been offered before or share unique case studies that nobody else has.
Examples of “how to” blog posts
- How to write a lab report
- How to create an automated handwash machine
- How to develop a chatbot on social media websites
- How to increase your sales on Instagram
When you look keenly at the blog titles above, you will notice that the posts do several things that will help to keep the readers engaged;
- The posts start strong.
Unavoidably, a large portion of visitors to your site will bounce. Close to half of visitors will quit your website right away. This calls for immediate attention-grabbing content for your visitors. One way is to write “how to” blogs. With the blogs, you can have a strong introduction that will help to keep the audience reading to the end.
- Do not use only paragraphs.
Reading paragraphs can be challenging, especially on the phone. The finest websites make their blog entries more readable and exciting by combining paragraphs, different sentence sizes, bullets, numbered lists, photos, and more.
- Use specific information
Information, in general, cannot be used. Your reader must be given clear instructions on the process to follow and how to do something. Create a “how to” blog post that doesn’t leave any information to the reader’s imagination using data, screenshots, personal anecdotes, and whatever else you can think of.
- Are long enough
Yes, lengthier content does better in the majority of search verticals. It makes sense because lengthier posts keep readers on your website longer and tell search engines that your post is comprehensive. This does not imply that you should forgo quality. “How to” blogs are usually long, showing the search engines that you have conducted enough research for your content.
- List blogs
This is another blog for SEO purposes that most bloggers use to rank high on search engines. Your clients are busy professionals. As your ideas are pertinent and you provide readers with the assistance to transform thoughts into reality, publishing an essay with lists of doable suggestions is a definite approach to maintain their attention.
There are many more chances for your content to rank on search engines because lists feature various topics and keywords.
Conduct basic keyword research to determine whether writing a listicle post in your industry is worthwhile. With the help of different SEO tools, you can determine two things: 1) whether a phrase is challenging to rank for, and 2) how many people are using that keyword. With this, you will not waste time on a list blog that will not be useful.
- Curate resources
This is another excellent way of writing blogs for SEO that can rank high on search engine result pages. Instead of composing an original blog every time, you can develop a post that brings out your favourite material created by other bloggers.
Jotting down a round-up post is a fantastic opportunity to learn more about a topic, network with other experts and thought-leaders, and produce a blog post that receives much attention. Furthermore, by referencing them in your article and letting them know about it, these content producers will likely share it with their audience and drive additional traffic to your website. Here are ways to curate a blog post resources appropriately;
- Subscribe to website related to your content
To stay informed anytime one of these websites publishes fresh content, subscribe to the most popular blogs and websites in your niche. Check out unique articles or fantastic facts your peers are blogging about.
- Connect with your peers on linked in
Join LinkedIn to connect with others in your business! Promise, this is a fantastic way to reassure them that you are blogging for social connection, not financial gain, and to impress them.
When they release a fantastic new piece of information (or several), summarize the results, add your perspective, and quickly write a short word blog post citing the authors and their articles.
Then, get in touch with them and tell them to visit your post. Once they have interacted, politely request that they embed a hyperlink to your content in their initial article.
- Case studies
Many people value Real-world examples. This kind of writing is typically very actionable and occasionally interesting to read. Interviewing founders has proven to be one of the easiest ways to publish articles like this.
Your audience may enjoy learning about the expansion of other companies. Entrepreneurs and marketers should speak to offer helpful advice. These case studies are a favourite among many readers because they frequently contain pearls of wisdom they can employ in their enterprises.
- Infographic blogs
This type of content is straightforward to understand. They work when you intend to share the key statistics or show a step-by-step guide on a particular subject. Infographics are also the best tools to get backlinks from. You will notice that many other bloggers want to create a relationship on their blogs when you publish one.
To sum up
Congratulations for reading to this point. We hope you have an idea of how to write SEO-friendly blogs by now. You must use every effort to make your material more relevant to your readers than what already exists due to the large amounts of content that is released online every day.
Before you start any new pieces, you must understand who you’re writing for and what issue or main point you want to alleviate for your readers. Start with established formats because specific post types have been proven effective in every area. Conduct thorough research on your target audience and the existing content in your niche. Finally, adhere to SEO blog tips and provide links to pertinent (internal and external) sources.
SEO writing help
Do you feel like you still need help in writing SEO-friendly blogs? Worry not. At seooptimizedmarketing.com, we provide SEO writing help to all types of businesses at reasonable rates. Reach out to us now and get to your audience by writing content that ranks top on the search engine results.
