The marketing department needs to examine the marketing campaigns’ complete performance to guide future decision-making and strategies. The most effective way to define a digital marketing platform is to divide it into two. That is, digital marketing and digital marketing platforms. What is a digital marketing platform?
What is digital marketing?
Digital marketing involves any marketing initiative that relies on the internet and social media through devices such as the internet of things, mobile phones, and computers. Common initiatives of digital marketing move around making prospects and customers aware of a brand through social media, websites, email, search engines, and modern applications.
Currently, digital marketing concentrates on getting to customers with conversational messages using different marketing channels to increase the company’s sales. Through this, marketing persons can track each channel’s role in helping them reach their set goals and objectives.
What is a digital marketing platform?
A digital marketing platform is a tool that covers a range of tasks related to online marketing. Platforms serve numerous functions. Digital marketing platforms usually use APIs, interfaces, and collaborations with other apps or data sources to provide a wider range of tasks.
Why is digital marketing important?
Spending on digital marketing has surpassed that of traditional marketing. This is a result of customers’ increased presence on internet platforms. Digital marketing platforms have grown crucial to the realm of digital marketing as a result of the rising usage of technology.
Technological advances like artificial intelligence (AI) and machine learning have improved marketers’ access to the internet marketing they need to engage consumers on electronic media at precisely the right time. This contrasts with conventional marketing strategies, which must be developed and implemented well. Nowadays, platforms like Facebook, Tik Tok, Instagram, and blogs have dominated the field of digital marketing.
Think about the following: 7.7 billion individuals on the planet, and 4.4 billion of them utilize the internet. Almost 30% of customers prefer social media interactions with brands to in-person interactions with them.
Organizations must be accessible through digital devices and channels to compete. This does not, however, imply that offline means should be completely disregarded. A strategy that integrates offline and online components, or an “omnichannel presence,” is the best method to satisfy customer requests. Additional justifications for why online technologies can benefit your company include the following:
- You can create an online network to serve as your company’s cross-platform ambassador
- Personalized interactions between buyers and sellers
- Boosts consumer appeal and builds trust among buyers and sellers
- Through the usage of APIs, a third party can help users communicate information
By implementing digital marketing strategies, your company can develop a more coordinated, client-focused campaign that increases the benefits for your customers. A greater return rate can be obtained using digital marketing tools for easy goal modification and measurement. These programs and platforms allow customers to continue interacting with brands even after making purchases, which can assist marketing teams in increasing customer retention and building stronger brand loyalty.
Types of digital marketing strategies or platforms
- Social media
In the current world, consumers rely highly on social media. As a result, brands must utilize social media platforms to reach their potential customers. Here are some current statistics;
- People spend 1/8 of their time on social media
- The majority have about 7 to 8 accounts on social media
- More than half of the world’s population possess mobile phones
Social media platforms give marketers various options to connect with their prospects. First, marketing departments can share sponsored posts and paid advertisements on these platforms. Each platform offers marketing teams a chance to build sponsored ad campaigns and divide users so that these ads show up in the feeds of individuals of the desired audience.
Although each platform is unique, most include features that let marketing teams target customers based on their geography, job description, interests, gender, etc. Social networking is a fantastic tool to interact with customers and naturally advertise information or items to your following.
Your brand followers on social media are probably your past customers. An excellent method to maintain their interest in the company, foster pleasant interactions, and increase customer loyalty is communicating with them or responding to customer care questions.
This kind of marketing involves creating videos, content, and other assets to inform potential customers about your brand. The content aims to answer potential buyers’ questions throughout the buying process. This involves the awareness, consideration, and decision-making stage.
Email marketing is a way of reaching out to customers and potential customers by sending them messages on offers based on past brand engagements. Email marketing may involve email newsletters, acquisition emails, promotional emails, and retention emails. Almost 70% of consumers claim that email influences their buying choices. Additionally, followers are more inclined to open transactional emails.
Celebrity endorsement is yet another powerful strategy for using digital media to reach specific audiences. Brands can collaborate with websites, celebrities, or other professionals in a given sector who hold similar ideals. The audience of these celebrities can then be reached by brands through content marketing and offers.
Influencer marketing has been a success for many marketers, with 90% indicating that it was on par with or greater than other methods they employ. Furthermore, one out of every two women who made a purchase did so based on an influencer’s recommendation.
- Search engine optimization marketing
Search engine optimization is interrelated to content marketing. When customers are looking for a certain product to buy online, they are likely to select among the first three websites on the search engine. Bearing this in mind, marketing teams should ensure that their websites appear on the first page of search engines. They can achieve this by optimizing the website content to ensure the technical elements are in place for crawlers to index their content.
- Pay Per Click (PPC) advertising
Pay-per-click advertising is a compensated promotion that enables marketing departments to buy visitors for their website. Advertisers charge each time their ads are clicked on and put them on search engines like Microsoft Bing and Google.
While banner advertising on websites often has predefined costs, these ads frequently come to the top of search engine results pages and are primarily dictated by bids on particular keywords. This is a good digital marketing measuring platform to know people who are clicking on your website and their different locations.
Affiliate marketing is related to referral programs. This is where you operate with an outside company or individuals with the agreement that they promote your brand to get a commission from any sales attributed to their efforts. This marketing needs close monitoring as it involves trusting a third party with your brand.
This digital marketing platform may include many of the strategies mentioned above. It includes a combination of push notifications, text messages, social media, and mobile applications.
The need for mobile marketing has improved as the number of mobile phone buyers increases daily. With the move, it is important to figure out how to optimize mobile phone users’ marketing efforts to get user-friendly experiences.
Benefits of digital marketing platforms
Platforms of digital marketing perform different functions to solve one problem. This allows marketing departments to get a holistic view of their campaigns. When selecting a platform to use, consider the following advantages to ensure you partner with the right software provider;
- The correct ads to lead to the expected conversions
You can determine the kind of material that connects with your clients across platforms if you use the correct digital marketing platform. This enables marketers to identify the voices and creative components that generate the greatest engagement.
The networks can also help create more detailed user profiles. This assists the marketing department in determining the best time and device to display advertisements to their target audiences.
- Allocate and track spending
Many marketers have trouble figuring out which channels produce the greatest value and which ones they should invest more. The large number of technological platforms they should be visible on is a task made more difficult by this.
In light of this, marketing departments should use a platform that employs sophisticated attribution modelling. They will get knowledge of the costs and success rates associated with various digital channels, as well as practical advice on how to maximize ad spend.
There are various attribution model types, and if your company is still utilizing out-of-date models (such as last-click attribution), you might not be maximizing the potential of your digital platforms. When using digital advertising technology, marketing individuals will likely receive updated credit and modelling capabilities, such as unified measuring.
- Correlate quantitative and qualitative results
With the proper digital marketing strategy, you can use new advertising strategies, track your brand through channels, plan press buys, and increase income. Helping marketers comprehend direct response marketing and more subjective campaigns, like brand creation, is a key component. The Criteria to test such can be developed with the help of digital marketing tools, which can also provide analytics showing how their worth has changed over time.
What to consider while selecting a digital marketing measurement platform
To determine whether a campaign is successful or unsuccessful, a measurement platform for digital marketing is essential. There are a few things to take into account when deciding which measuring platform will best suit your needs:
- Relationship with third parties
When choosing a media to spend and a budget, it is important to consider the relationship with the software provider. They might connect with other data sources or tools that can provide extra context to your plans. The relationship can be improvised to provide a better view of a customer.
For instance, if your digital marketing platform connects to a television network or periodicals, you can use the subscription to know individuals exposed to your offline advertisement.
There are different types of marketing attribution models. If your solution does not utilize cohesive brand measurement, your traditional, out-of-date measurement models may provide incorrect advice. Your team may continually depend on outdated, historical metrics or miss important information regarding the customer lifecycle if the platform, for instance, uses single-touch attribution or media mix modelling.
Companies can benefit greatly from marketing channels to being visible across various channels and ensure that this visibility generates benefits. Tools like Advertising Humankind’s single shuttered platform give marketers a comprehensive view of a campaign’s progress at every touchpoint, enabling them to monitor and develop marketing effectiveness, sales, and interaction. You may generate meaningful insights which can influence decisions and direct marketing initiatives in the future by having the capacity to track detailed data such as media impressions, sales, and geography. Determine your objectives and KPIs while choosing a platform to locate the one that has the right capability and falls in line with your business requirements.
- The capability to monitor the campaigns holistically
You are likely to hold offline and online marketing campaigns as an organization. As a result, your platform should not just focus on digital marketing platforms. Use the solution that can provide accurate intuitions and profitable recommendations.
A sound marketing strategy must be based on current, accurate data. Companies that don’t prioritize data quality and don’t follow strong data quality guidelines won’t create effective software partners. This is particularly true if you depend on such partners to supplement your company’s internal data with data from external sources.
Digital marketing assets
Digital marketing assets are tools that can be used online by marketing teams to measure the effectiveness of a certain digital marketing platform. Here are some examples of digital marketing assets;
- Websites
- Video and image content
- eBooks and blog posts
- Branded images, logos, and icons
- Customer testimonials and reviews
- Social media profiles
In a nutshell
In modern digital marketing, you can use different platforms. Choosing the best digital marketing platform for your company is not easy. You need to consider the platform that will provide the most information to help in decision-making and making future plans.
Are you stuck in choosing the best digital marketing platform for your business? Reach out to seooptimizedmarketng.com. We provide all digital marketing help t clients at affordable rates. It is time to improve sales!
